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Land Rover revealed new sculpture at London Design Festival

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Land Rover recently launch Velar which getting good response, now company revealed unique design at London Design Festival. The new Reductionism design inspired by Range Rover Velar.

Land Rover installation at the Design Museum in Kensington. As you see on image that the sculpture has good volume & beautiful silhouettes which point toward the feature.

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Gerry Mcgovern LAND ROVER, Chief Design Officer said “Creating a positive emotional response is central to Land Rover’s modernist design philosophy. Every line and every feature has a purpose. It’s an approach defined by creative intelligence. Through the art of simplicity and reducing complexity, modernity is brought to the forefront – creating compelling objects of desire and vehicles with a timeless quality.”

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